Umm Al Qura for development & Construction is the owner and developer of MASAR destination that works with a developmental vision to elevate the urban and investment landscape of Makkah through pioneering the development of Masar destination and exploring new avenues to help improve the quality of life for Makkah residents, pilgrims and visitors.
Masar Destination is a state-of-the-art integrated investment ecosystem with diverse and flexible opportunities strategically located 550 meters away from the Holy Mosque and 100 meters away from the Haramain station in the heart of Makkah. Masar is an urban destination, which will offer unparalleled experiences to inspire each visitor while enhancing the quality of life of the city’s residents through a diverse range of hospitality, mobility, retail, entertainment and other offerings. It aims to simultaneously preserve the spiritual and cultural heritage of Makkah while providing opportunities to boost the region’s economic potential.