The strategy is built around a core concept: “Thoughtful expansion driven by core strengths and focused on creating genuine and sustainable value for places, people, and investors.”Explore the full 2026–2030 Strategic Summary as published on the Saudi Main Market (Tadawul). This strategic summary outlines the Company's transformation from developing a single flagship destination to a new phase centered on building a portfolio of urban and investment destinations across the Western Region of the Kingdom of Saudi Arabia.